If you want your article, post, or video to have a chance at a high ranking by search engines you must choose your title and color your content based on keyword research. Finding highly searched title keywords is your first step toward being found on the internet.
Many people pick their titles based on what they think sounds good or clever, never giving one thought to the likelihood those exact title words are ever searched for on the internet. Others select a title for their work guessing at what might be a highly searched term. They probably aren't much better at guessing the correct title keywords than they are at guessing the correct lotto numbers. Most folks who enjoy front page ranking went beyond guessing and used the tools made available by search engines.
Search engines want to accurately deliver results for the searches by their visitors. If you were to go to a popular search engine and type in a word or short phrase and the results were not at all what you were looking for, you would probably start using another search engine. So the more accurate their results, the more loyal their visitor base becomes. Search engines offer tools so you can use the most relevant terms for your titles and your copy of the content you post. When you use their information it helps them accurately categorize your work and helps you get your content found, a win-win.
Search engines keep records of the billions of terms searched for every month. They can tell you which words or phrases are searched, and how often. Some words get millions of searches a month and others get none. You may not have a chance if you try to compete with the people going after the most searched key words, but find you can place on the first page for less popular words.
Keyword research takes time but is invaluable if you want your title to show up on the first page of the major search engines. If you want positive proof you are picking highly searched title keywords you need to do your homework. Then you can choose to go for a direct match, or you can write a title that contains the key words along with other descriptive words you think help define what you have created. But if you want people to read or view your work, you need to choose your title keywords based on facts rather than guesswork.
Phil Stone is an Internet and Network marketer who has helped hundreds of people develop financial independence with additional income streams. During his 30 years in sales and marketing in the corporate world he personally trained thousands of sales people. He is Vice-Chairman of the Internet Advisory Board with his current company, and when not travelling, he works at his Florida home. Visit his blog site, http://PowerLineTraining.com for more tips and tools for Internet and Network Marketers and a video on the above topic.
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